SUBLIMINAL.... Leonard Mlodinow - 2012 - book

book cover - A Classic Review

SUBLIMINAL - How Your Unconscious Mind Rules Your Behavior - A Classic Review

Leonard Mlodinow, jeans - A Classic Review

Recent research has revealed what we've long suspected, that our apparently willful actions are dictated by a process that lies hidden from our conscious thought process.

Leonard Mlodinow writes in a clear and entertaining manner as he explains how we often misinterpret what our senses deliver to our brain. The following is a synopsis of an incident which he describes in this book.

brain, occipital lobe - A Classic Review

1. Patient TN had a stroke that destroyed the visual cortex located in the occipital lobe on the left side of his brain. He lost all vision on his right side.

brain, optic nerves to visual cortex - A Classic Review

2. About a month later TN had another stroke and it destroyed the visual cortex on the

right side. His brain could no longer process visual information and he was totally blind… no sense of light or dark.

brain, sections identified - A Classic Review

3. However, his eyes were still gathering information and the optical areas of his brain

were still functioning, but his destroyed visual cortex could not process the data it was

receiving. TN who was now using a white cane to navigate, agreed to a battery of


graphic highting visual awareness - A Classic Review

4. He was shown a stack of photos and was asked to identify people with either happy or sad faces. He picked the correct expression two times out of three.

brain, optic nerves to visual cortex - A Classic Review

5. The testers then put various obstacles in a long hallway. Although he was worried that he might fall, he zigzagged to the other end without one collision.

When he got there, he asked for his cane back.

This phenomenon is called blindsight. The conscious visual system is destroyed leaving the subliminal to process visual information.

art, eye sight pathway to visual cortex - A Classic Review

I’m sure you’ve heard the rumor that you are using only 10% of your brain. There have even been silly movies based on this wrong assumption. Don’t worry, your brain is working at full capacity, 100% of the time. However, 90% of the real decision-making is taking place in your subconscious. For further info try Mr. Mlodinow’s book; “How Your Unconscious Mind Rules Your Behavior”.

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